Search This Blog

Showing posts with label readers. Show all posts
Showing posts with label readers. Show all posts

Wednesday, November 9, 2011

On Reading Like a Writer – Claire Corbett

Claire Corbett has worked as a government policy adviser on water, genetically modified organisms and child and family health. She has had essays and stories broadcast on Radio National and published in Cinema PapersPicador New Writing and The Sydney Morning Herald, among others. She completed the MA Writing (UTS) in 1997 and a Varuna Mentorship in 2000. When We Have Wings, her first novel, was published by Allen & Unwin in July 2011 to rave reviews. Today Claire is talking about reading like a writer.


Every writer, on being asked to give advice for emerging writers, will emphasise the importance of reading widely.

There is something to be said about the kind of reader you become once you start writing seriously, though, especially once you start to feel surer of your own style. At first it seems hard enough to write a decent sentence; then there are struggles with tense, point of view, and structuring a plot.

As I began to become more confident with some of the technical challenges of writing narrative fiction I noticed to my surprise that the way I read began to change. If a story impressed me, instead of just surrendering to it, I began to look more closely, to take it apart to see how it worked. Visual artists do this all the time, perhaps more consciously than many writers. An integral part of art training is (was?) to copy old masters until their tricks and techniques were known, understood and could be incorporated into the student artist’s repertoire.

I had already been through this process with film; I studied film-making during my Communications degree and went on to crew on feature films. I was fascinated by the technical difficulties of film-making, devouring issues of American Cinematographer and books written by directors. I learned deep respect for craft as I studied film stocks, lighting, processing, sound effects, mixing soundtracks and so on. I could watch a film, analysing the skills with which it was made while still enjoying the story and artistry.

Oddly, it took years before it occurred to me to do this with reading. I was so enthralled by writers I admired that I was swept away every time. I was aware that some writers I’d read and re-read obsessively had influenced my very sentence structures by osmosis, and I thought this was the only way to learn to write. I still think this is true of the way a writer’s deepest self is formed – through childhood reading. This is the way your ‘ear’ is trained for the sound and rhythm of the English language. Clearly that training can occur in other languages as some writers whose first language is not English, such as Conrad and Nabokov, are among our finest.

I remember the first time I wondered about the skill in a particular technique and considered whether I might teach myself how to do it. I was reading Kazuo Ishiguro’s Remains of the Day and marvelling at how readers know only what Ishiguro’s narrator, the butler Stevens, tells us and yet we have a completely different view of events and of Stevens’ actions than he does. The writer never speaks to us directly, all we have are Stevens’ words, and yet we have at least two views of the events in the novel, the butler’s and our own (or possibly Ishiguro’s).

Most writers would probably try to give us a different view through the perspective of another character but somehow Ishiguro manages to give us at least two views through only the one lens. The subtlety of the technique is breathtaking and Stevens is proof you don’t have to find a character ‘likable’ to empathise with him. Stevens would refuse the reader’s sympathy. Yet still, you feel. No wonder that novel won a Booker prize.

Another writer whose technique I tried to unravel is possibly the world’s greatest short story writer, Alice Munro. Her stories end with a punch to the heart but she rarely relies on the ‘twist’ so beloved of short story writers. It took me many re-readings to pin down exactly how she does it and in the process I worked out why her style and her emotional power depends so heavily on the stories being shorter, why what she does would not work in novels. Ah, I hear you say. And how does she do it? I can do no better than point you in the direction of collections such as Runaway or The Love of A Good Woman or The Progress of Love.

A technique I had to consciously teach myself – painfully at first but I like to think I mastered it – was free indirect speech. Critic James Wood lays out how free indirect speech works brilliantly in his discussion of Jane Austen in his book of essays The Broken Estate. In When We Have Wings I have two narrators, the young flier Peri and the private investigator searching for her, Zeke. Zeke had to speak in first person because he is the reader’s guide through the new, strange world of the winged.

I felt I needed to write Peri’s part of the story in third person but in early drafts she was too remote, lacking in feeling, and the word choice was more mine than hers as the character. Using free indirect speech, where the third person can occasionally slip in and out of first person, brought Peri closer and allowed her to express her thoughts directly. This technique takes practice to make it supple but may have erased that distance so well that readers barely seem to notice that one strand of the book is in first person and one in third.

So my message is: read widely, read at least some work that is difficult, not because it’s badly done but because it’s trying to do difficult things, and most importantly read beyond whatever genres you like and want to write in, including literary fiction. I can’t stress this enough. Just reading young adult won’t give you anything new to bring to young adult fiction, you might get an amazing idea for a fantasy tale from a business book (this seems to be the secret to much of Terry Pratchett’s comedy!) and if you read something you love, experiment with trying to make that technique your own. I don’t read much crime fiction and yet a crime novel gave me one of the most thorough master classes in style I’ve ever had. It’s a lesson I’ll never forget.

Thank you, Claire. I definitely need more practice in reading like a writer. 

Claire's website is here: http://www.clairecorbett.com/


Tuesday, November 8, 2011

Reaching your Readers Part 3 – New Authors

In Part 2 of this series, http://ianirvine.blogspot.com/2011/11/reaching-your-readers-part-2.html, I asked my Facebook fans and readers how they found out about their favourite authors' next books.


I also asked my fans what factors led them to choose a new author. There were 66 replies. The most important factors in the decision to choose a new author's book were:

  • The cover, back cover and blurb, and first few pages (by far the most important)
  • Recommendations from people they know (a lot of people said this)
  • Recommendations from people in bookshops (a few people said this)
  • Online forums, blogs, Twitter or book sites (a few people said this)
  • Print book reviews (one person said this)
  • Book shows on radio (one person said this).

No one mentioned book advertising or other promotional materials. No one mentioned author websites, author newsletters, author blogs, author tweets or social media sites either, though that may have been due to the way I framed the question. 

Interestingly, though, people find out about new authors in a different way than they discover new books by their favourite authors. Presumably because fans actively seek out new books by their favourite authors, while discovering new authors by a more random process.

Here's the data (it sums to more than 100% because many people listed several factors, often in order of importance).

New Author Chosen From                                                % of Responses

Book Cover/title/blurb/first few pages                                        64%

Friend/family recommendations                                                  33%

Reviews/blog reviews/internet                                                    7.5%

NOT from reviews                                                                       7.5%

Bookshop recommendations                                                         6%

Author recommendations on cover of the book                             6%

Radio interviews                                                                        1.5%

Short stories by the author                                                         1.5%

Library                                                                                      1.5%


For two-thirds of responders, the book was chosen (or partly chosen) based on the book cover either physically or online (which induced them to read the back of the book), the title and blurb, and, for some people, after reading a few pages of the book. Recommendations from family and friends, including online friends, were also hugely important.

All other means were relatively minor.

Thanks very much to all those people who kindly gave detailed answers to the question. Part 1 can be found here: http://ianirvine.blogspot.com/2011/11/reaching-your-readers.html


Reaching your Readers Part 2 – Reaching Your Fans

Following on from Part 1 of this post, http://ianirvine.blogspot.com/2011/11/reaching-your-readers.html, I asked this question on my Facebook page, http://www.facebook.com/ianirvine.author.

How do you find out about your favourite author’s next book? Bookshops? Personal recommendations? Book reviews? Author's web site? Author's social media presence, on Facebook or blogs or Twitter or GoodReads? Author newsletters? Publisher's sites? Advertising?

There have been 50 responses so far (note, people usually gave more than one answer so the sum is more than 100%).

Author’s Website                                                                             44%

Physical bookshops (but often as a last resort)                                   26%

Wikipedia                                                                                       22%

Author’s social media/Facebook/blog/Twitter                                  22%
(mainly Facebook)

Search engines                                                                                16%

Online bookshops/Amazon                                                               14%

Email newsletters from authors/publishers                                       10%

Recommendations from friends and fans of other authors                   8%
(other authors they like)

‘Internet’                                                                                        8%

Publisher’s website                                                                          4%

GoodReads and similar sites                                                             4%

Authors’ recommendations (of other authors)                                    2%

Reviews (online or print)                                                                 2%

Facebook ads                                                                                  2%


There are some important lessons here:
  1. Fans get the vast majority of their info via the net (no surprise there).
  2. The author's website is by far the most important source of information about their books, yet  many author websites are either out of date, or all show and no substance, or don't provide the information and detail readers and fans are looking for. 
  3. Wikipedia is one of the top three sources of information, yet many authors haven't corrected their Wikipedia entries or supplemented them with the right level of detail about their books, particularly new books.
  4. Social media (particularly Facebook) are as important as Wikipedia, yet few authors have a fan page on Facebook, and of those that do, many don't use it effectively. Most personal Facebook pages are useless for communicating with fans. For info on using Facebook effectively, http://ripping-ozzie-reads.com/2011/07/30/ian-irvines-adventures-using-facebook/
  5. Search engines and online bookshops are important sources of information and places to buy immediately. Authors should make sure their information is easily found by search engines, and that the details on online bookshops and other places on the net are correct – they often aren't!
  6. Email newsletters to people who have subscribed are a simple but effective way to market your books to your existing readers.  
Thanks very much to all those people who kindly gave detailed answers to the question. Part 3 of this post, which deals with reaching new readers, can be found here: http://ianirvine.blogspot.com/2011/11/reaching-your-readers-part-3.html


Monday, November 7, 2011

Reaching your Readers Part 1

How does one reach one's readers and fans to tell them about a new book? I've been a full-time novelist for 12 years now, and this is one of the questions that most vexes me.

It's easy for readers to contact me. My email address is in all my books and on my website, and can be googled in an instant. I also have a huge, frequently updated website, two blogs, a very active Facebook fan page, a Twitter account, and presences in various other places on the net. But not many people do contact me.

How many?

Some years ago, when email was still king, I divided the number of books I'd sold (a million) by the number of different people who had emailed me about them (a little over 3,000). I was being contacted by roughly 1 individual for every 300 books sold. But many of my readers had bought lots of my books, so the real question was, what proportion of my readers were communicating with me?

For that matter, how many readers do I have? To work that out, I've used actual sales data from my royalty statements, plus some educated guesses, thus:

  • My biggest selling book, A Shadow on the Glass, has been published in 11 countries and has net sales of around 190,000 copies. But I've written a lot of other books, some of which appeal to different audiences where there's little crossover – my eco-thrillers, for instance, and my kids' books. 
  • Adding a proportion of these in, my best guess is that around 250,000 different people in the world have bought at least one of my books. 
  • To estimate the number of unique readers, I multiplied the above number by 2. I think that's probably conservative, since many people share books, some end up in second-hand bookshops, and I've a lot of books in libraries – more than 25,000 copies in Australia alone. 
  • That calculation gives me half a million readers, most of whom are in Australia, the UK, US, Canada, New Zealand, Ireland and South Africa.

Dividing my email numbers into half a million readers, one reader out of every 170 has contacted me – 0.6%. But readers don't use email much any more – most contact comes via social media, for those writers who have a presence there.

I currently have 3,370 members of my Facebook fan page, http://www.facebook.com/ianirvine.author. That is, one in 150 of my readers has joined my page – 0.67%. Actually it would be less than that, since many people have fanned my page due to advertising targeted at fantasy readers. Using the Facebook ad creator and published data for various big-name authors' sales, I discovered that their figures are similar to mine – less than 1% of their estimated readers have expressed interest in them on Facebook.

My website, http://www.ian-irvine.com/, gets more traffic than my Facebook page – so far this year it's had over 10,000 unique visitors. My blogs, Twitter and other sites on the net add more contacts. Even so, the total number of people who have visited one or more of my sites can't possibly be more than 15,000, ie 3% of my readers.

Even assuming that half of those 500,000 readers are no longer interested, it still leaves 250,000 – yet only 6% are seeking me or my sites out in a year. How do I contact the remaining 94% of my readers to tell them about my new book?

As far as I can tell, the only way for me to get through to them is:

  • By writing an absolute cracker of a book, one so good that they'll hear about it by word of mouth. 
  • Making sure that the first few pages grab them by the throat and don't let go.
  • Then, crafting a fantastic, engaging blurb.

But I'd be doing all that anyway, wouldn't I?


Thanks very much to all the people who answered my question on Facebook.

Part 2 of this post, which deals with reaching your fans, can be found here: http://ianirvine.blogspot.com/2011/11/reaching-your-readers-part-2.html.

And Part 3, Reaching New Readers, here: http://ianirvine.blogspot.com/2011/11/reaching-your-readers-part-3.html.