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Showing posts with label Getting Published. Show all posts
Showing posts with label Getting Published. Show all posts

Sunday, November 13, 2011

The Truth About Publishing – 16

PART 2. SURVIVING PUBLICATION


Lesson 15: Is that all you’re printing?

Your favourite author gets a 200,000 copy print run, but don’t even dream about doing the same. She’s spent 20 years building her name and sales. Besides, she got in first, and lots of other authors in your chosen genre have prospered since, and there’s relentless competition from hundreds of thousands of people self-publishing their own ebooks. There’s not much room in the market for newcomers these days.

Print runs are surprisingly low in Australia and other English speaking countries – in fact everywhere. The initial paperback print run for a popular fiction title by a new author in Australia would typically be 3,000 – 8,000 copies. For literary fiction, it might only be 1,000 – 2,000 copies. In the UK, initial paperback print runs for popular fiction by new authors are typically 10,000 or less, and in the US, 25,000 or less. Again, for literary novels, print runs can be considerably lower. If you sell translations, print runs for European countries, except the largest, are likely to be in the range 1-4,000 copies.

In Australia, only major bestsellers are published in hardcover because consumers are reluctant to pay for them. It’s much the same in the UK. A lot of authors are published in hardcover in the US, where it’s a sign that your publisher is enthusiastic about your book. Even there, typical hardcover print runs are 10,000 or less.



Tuesday, November 8, 2011

My Tortuous Path to Publication


I’m not sure exactly when I had the idea of writing a fantasy novel, though it must have been sometime after July 1977, because that’s when I bought and read Terry Brooks’ The Sword of Shannara.

It wasn’t the story that inspired me, though. I’d read a huge amount of fantasy by then and found the plot to be too close to The Lord of the Rings. My inspiration was the map – but not in a good way.


The map in The Sword of Shannara so irritated me (because it seemed so clichéd, and so wrong) that I sat down on the spot and began to create my own, based on what I believed a real fantasy world should look like. Here’s a small, early version, done in 1978.

This soon became an obsession. At a time when I was supposed to be writing my thesis, I redrew the maps in greater and greater detail, until they were the size of house doors, then began to work out 10,000 years of history (as one does), the politics and economies of some of the countries therein, the peoples and ecosystems.

And then, snatches of characters, many of whom would appear in The View from the Mirror a decade later – Mendark, Shuthdar and the Golden Flute, Yggur, Faelamor, Kandor (who became Rulke), Kyllian the bard, who became Llian the master chronicler, Karan, my favourite character, and Yfanna, who became Maigraith.

Finally, on June 25, 1979, on a train in Finland, I wrote the first snatch of the story – Kyllian leaving Chanthed for the mountain inn at Tullin. Not very good, is it? But at the time it wasn't intended as part of a novel. It was just a moment that occurred to me.


What with finishing my thesis, taking a demanding consulting job, looking after little children and renovating a lovely but decrepit Victorian house in Sydney, 8 years went by before I had the time to formally begin writing – in longhand. It was September 1987 and I figured if I wrote 3 pages a day, I’d have a first draft done by Christmas.

By the time I was halfway through the story, then called The Mirror of Aachan, I knew that I wanted to spend the rest of my life writing stories. I finished the first draft 5 days early but, to my astonishment, the story ended on a cliff-hanger with possibilities exploding out in all directions.

A month later I’d worked out that there would be four books to the story, now called The View from the Mirror, their titles and, in some detail, what would happen in each book. I did several more drafts of the first book then, in 1989, looked around for a publisher.

At the time, no Australian publishers were publishing science fiction or fantasy for the adult market – see my post on the Golden Age of Aussie Publishing, http://ianirvine.blogspot.com/2011/10/golden-age-of-publishing.html.

But I probably wouldn’t have sent it there anyway – I’d decided to try Unwin Hyman, in London, publishers of The Lord of the Rings and a number of other great fantasy novels. They knocked it back, but very kindly, saying that they’d be happy to see a revised version, or anything else I cared to send them. However when I sent a much revised version, months later, they had just been taken over by Harper Collins, who had closed their list.

Various other disappointments followed from the UK and US, sometimes after agonisingly long times – one NY publisher took 13 months to respond. I never sent the same manuscript out twice – I always revised it several more times, and kept working on the other three volumes of the story.

In the early 90s, Australian publishers, particularly Pan Macmillan, began publishing speculative fiction. By this time my story was complete – I’d done about 18 tough drafts of A Shadow on the Glass and even 4 or 5 of the final book, The Way Between the Worlds.

Unfortunately, by the time my manuscript of A Shadow on the Glass arrived, Pan had been burned by a number of failures and were pulling back. They wrote me a nice but painful rejection letter, to the effect that, ‘We agonised about whether to publish your book, but decided not to.’

However they also did me a favour by suggesting I commission Dr Van Ikin, the long-time speculative fiction reviewer for the Sydney Morning Herald, to assess the manuscript and provide suggestions for improvement. I did so, followed Van’s many suggestions to the letter and when he looked at the revised version he said, 'You've got it! Send it out.'

By this time (January 1996) Harper Collins had had a big success with Sara Douglass’s Battleaxe, so I sent the mss to them, along with a copy of Van Ikin’s effusive letter. They rejected it, saying they’d be willing to consider a revised version. They also included comments from an unnamed external reviewer who thoroughly disagreed with Van’s assessment, and made a series of what I considered to be ill-informed critical comments about the book.

I didn’t bother to send them a revised version; instead I looked for another publisher. My father-in-law, John Rummery, a former English lecturer who had enjoyed the story, contacted a friend and colleague, John Cohen. John Cohen has an encyclopaedic knowledge of fantasy and for many years had been the editor of Reading Time, the book review journal of the Children’s Book Council of Australia (and he still is).


John loved the book and contacted Nancy Mortimer, then the education publisher at Penguin Australia, who asked to see it. In May 1996 I sent her the huge manuscripts of the first two books – a cardboard box full of paper. After looking the manuscripts over, Nancy agreed and gave them to Kay Ronai, a vastly experienced editor who had also edited some fantasy authors, asking for a book report. Kay loved the story and recommended that Penguin publish it. However she didn’t think they would, because Penguin hadn’t published fantasy for the adult market before, and they would have to commit to 4 very large books.


Kay’s report went to Erica Irving, then the publisher for the Children and Young Adults Department at Penguin. Erica wasn’t sure, and asked Isobelle Carmody, one of their star authors who wrote fantasy for younger readers, to take a look. Isobelle read the first book and said, ‘If you don’t publish this, someone else will.’

That’s how I came to be published.

I signed a contract with Penguin in October 1996 and the four books were published between February 1998 and September 1999. Only 11 years after I started writing, and 9 years after I began sending manuscripts.

The View from the Mirror is still in print in Australia 13 years later, incidentally. And in the UK.



Friday, November 4, 2011

The Truth About Publishing – 15

Lesson 14: Putting your money where your manuscript is

Despite what the hucksters say, it’s better for a publisher to publish your novel than for you to do it yourself. Why? Because publishers have a vast knowledge of the market and what it takes to succeed in it. You don’t, and this knowledge of book editing, cover design, placement and marketing for any particular niche of the fiction market isn’t easily or cheaply acquired. Yes, you can buy these services, but how do you know you’re getting something worthwhile. More critically, how do you know it’s going to be right for your particular book?

Several new authors have achieved fame and fortune in recent years by publishing their own novels and promoting them relentlessly. Now it’s widely believed that this is the best option for all authors – a 70% royalty on Amazon and iBookstore is far better than the 10% royalty on a printed book, or 25% on a publisher’s eBook, isn’t it?

That depends on how many books you can sell by your own efforts. The authors who have succeeded spend a lot more time promoting their books than they do writing them – they’re professional promoters who write books rather than professional authors who are good at promoting. If you’re a professional promoter, maybe you can succeed too. But if you just want to write great books, and looking on promoting as a painful chore, you’re better off with a publisher.

One exception – if you’re a published writer with a backlist and a strong writer’s platform (e.g. popular blog, website, Facebook page, identity as an expert or public speaker, etc). If you can no longer get your books published with a traditional publisher, publish them yourself and you might do well. But it’s getting harder.

Explosion of EBooks
The barriers to self-publishing both print books and eBooks have fallen dramatically over the past decade. Has this made it easier to succeed? Not on your life. It’s made it much, much more difficult. Why?

Because the size of the book market (the number of books sold a year) hasn’t changed significantly, but the number of new titles published has exploded – in the US from 215,000 in 2002 to 2.7 million in 2010. http://www.bkconnection.com/static/10%20Awful%20Truths%20About%20Book%20Publishing%206-20-11.pdf

Average Sales Falling Every Year
Most of those titles are self-published eBooks, and probably only sell a handful of copies, but since there’s millions of them, they’re taking a sizeable slice of the pie. Every year it becomes harder to make your book stand out.

And it gets worse. Books used to go out of print when they stopped selling, but many eBooks stay in print forever. Every year it gets harder for you to sell the number of books you sold last year, and since the price of books isn’t going up, but your cost of living is, if you can’t sell more you’re going to be worse off.

Of course, most of those titles aren't fiction. Matt Wilkens estimates that there were about 100,000 unique, novel-length fiction titles published worldwide in English in 2007. http://mattwilkens.com/2009/10/14/how-many-novels-are-published-each-year/. With the ease of self-publishing eBooks that number has probably risen greatly in the past few years, though currently no one seems to know what the true number of fiction titles is.

Self-Publishing
If you can’t get a traditional publisher, and you’re really sure you’ve written a good book, you can publish it yourself.

Print Self-Publishing
This isn’t easy, and it definitely isn’t cheap, but if you’ve got months to spare and $10,000 lying around with nothing to spend it on, you could consider self-publishing a printed book. Several of Australia’s best selling novelists began that way, and many other writers have in other countries. There are many options, Lulu being one of the biggest. http://www.lulu.com/publish/index.php?cid=en_tab_publish.

But the vast majority of self-publishers do their dough, so if you are going to do it, do it right, and get the right advice. Otherwise, you might as well tear your money up and flush it down the toilet. You must employ a professional editor, a professional cover designer and have the book typeset. This will cost you several thousand dollars, or more if your book is long and requires a lot of editing. Printing will cost you several thousand more dollars, or even more if it’s long or you have a lot of copies printed. For instance, 500 copies of a 400 page paperback at Lulu will cost $US 4,375, i.e. $8.75 each. Shipping will be extra. But paperbacks sell on Amazon for less than that price, so you’re already uncompetitive.

Don’t print more than 500. The biggest problem of all is distribution, which is why publishers have invested millions in it. It takes the most monumental effort for an individual to sell more than 300 - 400 copies, even if you get some good publicity and a few bookshops stock your books. Print too many and they’ll still be rotting in your garage in a decade.

Print On Demand
Margaret has pointed out, in the comments, that it may be cheaper to use a print on demand publisher. Here are some recent articles: http://smartwrite.com.au/2011/11/03/print-on-demand-publishing-is-it-for-you/, http://www.insearchofdesign.com/index.php?option=com_content&view=article&id=908:self-publishprint-on-demand-what-they-dont-tell-you&catid=291:printers&Itemid=121.

EBook Self-Publishing
Publishing an eBook solves both the printing and distribution problems, but you still have to spend the money on editing and cover design. The following article tells you how to do it, and what you get.

And you still have to promote it, but that’s another article – or ten. To get you started, you can download this free marketing eBook from Smashwords: http://www.smashwords.com/books/view/305. You’ll also find lots of useful advice and guides here: http://bookmarketingmaven.typepad.com/.
Being a published writer is a great and perilous adventure. Good luck!

Next, in PART 2 of this series, I'll be talking about Surviving Publication.

Disagree with what I've said? Or would like more information? Please post a comment.



Wednesday, November 2, 2011

The Truth About Publishing – 14

Lesson 13: You’re not published until you’re in print (and sometimes not even then)


Deals fall over for all sorts of reasons, so don’t count your chickens until they’re roosting in a thousand bookshops. Here are some of the most common deal breakers, all of which have happened to writers I know or have heard about:

  • There was a ‘misunderstanding’ when the publisher made your agent an offer for your book. You don’t get a publishing contract after all, or you get a contract but a worse deal than originally offered.
  • The publisher goes bankrupt before your book is published. If they’ve paid the advance, you keep it. If they haven’t, you’re back in the queue.
  • Your editor leaves or is fired and her replacement hates your book and decides not to publish it. You keep the advance though.
  • The publisher is having a tough time and decides that they would lose money publishing your book, so cans it. You keep the advance and, if you’re lucky, they might pay you a small sum in lieu.
  • The editor loves your book and offers a terrific hardcover deal and great promotion, but the sales department or the major book buyers don’t agree that it has big sales potential. You get downgraded to paperback, with little or no promotion, and your potential income and sales are massively reduced.
  • Your book is found to be libellous and the publisher doesn’t want to get sued, so they cancel publication, or if it’s been printed, they withdraw the book and pulp it. You’ve violated your contract and have to pay back the advance, and they could even sue you for their losses.
  • Your non-fiction book is proven to be fraudulent, ditto.

Keep your expectations low and you won’t be disappointed. With sky-high expectations, you’ll be disappointed even if the book does well.



Sunday, October 30, 2011

The Truth About Publishing – 13

Lesson 12: The book production line


A lot goes on behind the scenes that you don’t know about. Therefore publishers like to have the manuscript ready for editing 9-12 months before the publication date. Your publisher won’t schedule the publication date of your book until she has the manuscript in hand. Believe it or not, not all authors deliver when they say they’re going to!!

Late changes to the publishing schedule are inconvenient, embarrassing and expensive for the publisher. They can also cost you valuable marketing opportunities, and sales! And money. If your book is scheduled for October, to take advantage of the pre-Christmas sales period when most books are sold, and you deliver a month late, publication is likely to be delayed for months. Your advance on publication will also be delayed by the same amount of time – tough luck if you’re relying on it to pay your bills.

The publisher’s schedule is set at least six months in advance and there may not be an available slot for you in November, December or January, while February is the slowest sales month of the year. Furthermore, promotional opportunities such as space in booksellers’ catalogues may already be booked up. If you miss your chance you may not get another.

About 20 milestones have to be met in the production of your book. Decisions to approve these milestones are normally made in meetings by people from editorial, sales and marketing, and production. Milestones include:
  • book design (including cover design, layout and typography)
  • editing (several stages)
  • typesetting and proofreading (3 stages)
  • cover brief and preparation of cover art (3 or more stages). Sometimes a number of cover roughs will be produced. It’s not uncommon for a cover to be rejected during this process and a new cover concept formulated, or even for a new artist to be commissioned. Even after the final artwork is in, the cover design, layout and text are likely to be tweaked a number of times, and all these changes have to be approved by several people. This often, though not always, includes the author.
  • program meetings to keep key people up to date
  • cover copy
  • marketing plan
  • sales brief
  • cover proof and printing
  • text printing and binding
  • delivery to warehouse (usually a month before publication date) – though for the major book chains, sometimes orders are shipped directly from the printer.
  • delivery of initial orders to the bookshops in time for publication date.

In an emergency, e.g. for a topical book or a blockbuster author who delivers late, all this can be done in two months or less, though this is stressful for everyone and not recommended.

For other authors, where a book is to be published in, say, October, the above process would begin no later than January or February, after the manuscript has been accepted and editing is underway. It be completed in late August when finished books are delivered to the warehouse. In the US, publishers like to have the manuscript in a year in advance, because proof copies (galleys, also known as advanced reading copies or ARCs) are circulated to key buyers 6 months in advance of publication.

Australian and British publishers will often consult you about the covers, though they won’t necessarily adopt your suggestions, which is fine. They ought to know what constitutes a good cover in their marketplace.

American publishers may not consult you at all, which isn’t as bad as it sounds. American covers are so different to Australian and British ones that you may not have anything useful to contribute. e.g., American fantasy covers without people on them rarely succeed, whereas to the Australian and British eye such covers often look cute or twee. Australian or British publishers may ask you to provide copy for the blurb. American publishers will generally write their own and may change the title to suit their own sensibilities or markets.




Wednesday, October 26, 2011

The Truth About Publishing –12


Lesson 11: Your editor is wise and you are foolish

Don’t believe the nonsense you read about books not being edited any more. I’ve worked with more than a dozen editors over the years, with many different publishers. All my editors have been experienced and diligent, and they all put many, many hours into editing each of my books. One of the best things about being published is having the opportunity to craft and polish your work with the aid of an experienced, sensitive professional.
Editors are overworked and underpaid, but they know a lot more about writing than you do, and they’re usually right. Consider carefully every point your editor makes. Where you reject an editorial suggestion, make sure there’s a good reason for it. I would agree with 9 out of 10 suggestions my editor makes. If you’re rejecting most of them, you’ve got a problem. In rare cases an editor may be wrong for your book, but more likely the problem is that you can’t accept criticism. In that case, kiss your writing career goodbye.
Beginning writers have less leeway than established ones. An established writer can ignore most of her editor’s suggestions and still be published (though few would be so unprofessional). A novice who does so may never be published. If your editor tells you to cut your 1000 page manuscript to 500 pages, do it. Cutting a long book almost invariably makes it tighter, clearer and pacier. Also, big books cost a lot more to edit, print and distribute, but a publisher can’t charge much more for them. That’s OK if they’re by a bestselling author, but it’s a recipe for losing money if they’re the work of a novice.
Once you’ve had a few books published, your editor’s comments will fall into a familiar pattern – an introductory paragraph of praise followed by many pages of detailed comments and suggestions. Don’t let the praise go to your head – she’s not going to rubbish a book the publisher has already paid good money for. Neither get too downcast about the cumulative effect of all those critical comments (one of my eco-thrillers, The Life Lottery, had 28 pages of them). They’re intended to make the book better and, after all, the publisher has paid good money for it, and must think it’s a goer.
Your manuscript will generally go through two stages of editing. The structural edit looks at the big picture: ‘content, structure, flow, style, clarity and consistency’ http://writeanything.wordpress.com/2010/03/15/what-is-structural-editing/, after which you do your major revisions. Then there’s the copy edit (or line edit), which is done to improve the formatting, style and accuracy of the text. Some publishers frown on the author making significant changes at the line edit stage. Make sure you get the book right during editing, though, because major changes at the proof stage (i.e., after it’s been typeset) are very expensive. If you insist on rewriting your proofs, you may have to pay for the changes and they won’t be cheap.
If you’re published in more than one country, you may have to deal with a number of editors. British publishers are often happy with Australian editing; American publishers will want to change the spelling, at least, but depending on the genre they may also re-edit the story to suit the sensitivities of the US market, or their own editorial concerns. This isn’t all that common with SF and fantasy but it happens all the time with children’s and YA books, for instance. This can cause problems if your US editor is undoing changes you’ve made to suit your original editor’s concerns.
A bigger problem occurs when you’re published in several countries at the same time, e.g. Australia, US and UK, you have an editor in each of these countries and they disagree. These disagreements have to be sorted out by the publisher, otherwise they can be impossible for the author to reconcile.


Tuesday, October 25, 2011

The Truth About Publishing – 11

Lesson 10. Why you don’t want a tiny advance either.

A tiny advance is a vote of little confidence in your work; it means the publisher isn’t risking much on you, and therefore won’t need to spend a lot of money on marketing. The marketing budget for your book is, generally, related to the size of the advance.

On the other hand, you have the opportunity, by your own clever marketing initiatives, to have a significant impact on sales. If the publisher is hoping to sell 4,000 copies and you can get that up to 6,000, they’ll be very impressed. Publishers love authors who work hard to sell their books, and you’ll get a better deal next time, and more promotion.

But book marketing is a minefield, I hear you say. And fiction is much harder to promote than non-fiction. Where do I begin? And if I go to all the time and effort, how do I know it’s working? Help!

For an overview about traditional methods of book promotion, see this article on my web site. http://www.ian-irvine.com/promotion.html. It’s a little dated now, because it doesn’t cover social media, however a future post will.

In the meantime, this article talks about my first steps into social media book promotion. http://ripping-ozzie-reads.com/2011/07/30/ian-irvines-adventures-using-facebook/

And for a great site devoted to the topic of book marketing, with a host of useful articles and tips, I recommend Dana Lynn Smith’s The Savvy Book Marketer, http://bookmarketingmaven.typepad.com/



Monday, October 24, 2011

The Truth About Publishing – 10

Lesson 9: Why you don’t want a huge advance

We all dream about the million dollar advance but if you’re unknown you’re probably better off with a moderate one. Huge advances create huge expectations and as an unknown author there’s a good chance your sales won’t meet the stratospheric expectations that go with the advance, in which case you’re probably doomed. Booksellers unwittingly destroy writers’ careers every day. Once booksellers get a whiff of declining sales, they’ll start returning your books, and if they’re not in the bookshops no one will be able to buy them. Then, because your first book flopped the bookshops won’t order many of the second (if there is one), guaranteeing that it’ll sell far less than the first.

Here’s how it works. Let’s say the publisher gives you a $50,000 advance for your first book, thus expecting it to sell at least 40,000 copies. But for some unknown reason it doesn’t catch on and, despite lots of expensive marketing, only sells 10,000 copies. Your publisher has lost money big time, and so have the booksellers – they’ve had all that shelf space occupied by books that didn’t earn anything, and now they have to pay to ship them back to the publisher for a credit.

Both the publisher and the booksellers now see you as a loser, and it will be extremely difficult for your agent to sell your second book to that publisher – or to another publisher, for that matter. Through Nielsen Bookscan, the whole industry has access to your sales figures. If another publisher should pick up your second book, you’ll be lucky to get a $10,000 advance and orders will be much lower.

How much lower? Suppose you have a 3-book deal and your first book bombed as described above, only selling 10,000 copies. Well, you say to yourself, the bookshops know they can sell that many, and maybe the second book will do better.

Fatally wrong. Because the booksellers did so much dough on the first book, they won’t order anything like 10,000 of the second. They won’t even order half that number. If orders total 4,000 copies you’ll be lucky. And they’ll be shelved spine out, where they’re almost invisible. Sales will be 2,000, at the most – a horrifying plunge from the 40,000 everyone was expecting just one book ago.

And for the third book? The same, only less so. Booksellers don’t mean to destroy writers’ careers, but that’s the effect of their collective buying decisions, and this is how it happens.

Looking at the alternative, suppose your publisher advances you $10,000 for your first book. If it sells 6,000 copies they’re in the money. If it reprints a few times and sells 15,000 copies they’ll love you and offer a much bigger advance for your second book. The bookshops will increase their orders and display your books prominently; there’ll be a small buzz about you in the industry and readers will remember your name and look out for your next book. Exceed booksellers’ expectations two or three times and you’re a rising star.

Postscript: Here are some of the most notable bombs of recent times. http://nymag.com/news/media/50279/index7.html

Charles Frazier, whose first book Cold Mountain was a monster hit, was paid $8 million for his next book. It only sold a few hundred thousand and the publisher lost $5.5 million on the advance.



Sunday, October 23, 2011

The Truth About Publishing – 9


Lesson 8: Understanding your advance

Every new book represents a risk to the publisher, who is gambling tens of thousands of dollars that it will sell enough copies to earn a profit. As much as a third of all books published lose money, while another third only cover their costs or earn a small profit. Books by unknown authors present the greatest risk, because they have no following. Therefore, publishers have to keep costs down by offering small advances.
An advance is money paid to the author in return for the right to publish his or her book, before any books have been sold. Ie, it’s advanced against future royalties, and the author doesn’t receive any money from sales of the book until the advance has been earned back by royalties from sales. The advance is seldom more than half to two-thirds of what the publisher expects the book to earn in royalties. This is insurance in case the book sells badly. For example, say the book retails for $20 (plus tax), the author’s royalty rate is 10% and the publisher expects to sell 5,000 copies. If it does, the book will earn the author $20 X 0.10 X 5,000, i.e. $10,000 in royalties. With this expectation, the publisher would normally offer an advance of between $5,000 and $7,000 and the balance would be paid in royalties at a later date.
Nonetheless, a high proportion of books flop and don’t earn back their advances. In any year, the major global publishers will each have millions of dollars in unearned advances on their balance sheets, and eventually these losses have to be written off. If losses are too high for too long, the publisher will go out of business. Therefore, advances have to be kept to a minimum.
Most book advances in Australia, the UK and the US are less than $10,000. Surprisingly, average advances in the UK and US aren’t significanty higher than here, despite the much bigger markets. Why not? There are far more titles published, there’s much more competition and, in the case of the US, more fragmented markets.
If you’re writing children’s fiction, advances are typically lower, partly because kid’s books sell for a lower price and partly because, since Harry Potter, everyone’s writing children’s fiction and the competition has driven advances down. Partly offsetting that, those few books that do sell well can stay in print for a long time.
For literary fiction, which may get the reviews and the awards but doesn’t sell well, expect advances to be lower again: maybe only $1,000 – $3,000. Not much for the year or two you’ve spent writing the book.
When you finally get the advance, don’t spend it on something wasteful like food, clothing or rent. You’re going to need every penny to promote your book, because the chances are that no one else will. I’ll cover this topic in a future lesson.



Saturday, October 22, 2011

The Truth About Publishing – 8

Lesson 7: Wow, you’ve actually been offered a contract

As a beginning writer, if a respectable publisher offers you a book contract, sign it. The chance may not come again. As a novice, you’re not worth much to a publisher, so you have little power to negotiate. If you demand a lot of changes to a contract, or cause interminable delays, the publisher may withdraw the offer and go to the next writer on their list. A writer who causes trouble before the contract is signed is bound to be an even bigger pain afterwards. 

By all means ask your agent about the contract before you sign, then take her advice. Be wary about taking the contract to your lawyer. Some superstar authors use a lawyer because it’s cheaper than paying an agent 15% of millions, but it doesn’t work for novices. Few lawyers know anything about book contracts or the realities of publishing. If they get involved, they could lose you the contract then bill you for more than the advance you didn’t get.

If you haven’t got an agent, get one now; it’s easy once you have an offer from a publisher. Though publishers are hard-headed businessmen, they tend to think of new authors as amateurs who should be grateful to be published at all. It’s good to be assertive, though if you’re equally hard-headed they may see you as aggressive and difficult to deal with, which is counterproductive to a good working relationship. Let your agent do the hard-headed stuff while you be the nice, creative one who is giving them the product they require to stay in business, and everyone’s happy.

Agents normally take 15% but she’ll earn back her commission in contract concessions, a higher advance and, for established authors, deals you would never have gained by yourself. Therefore she costs you nothing. Once she’s done a deal for you, she’s entitled to her percentage of all income earned from that deal for as long as it lasts, even if you subsequently change agents. For foreign rights or special deals (eg movie rights – as if!), she’ll work through other agents who also get a percentage.

Once you’ve got an agent, never talk directly to your publishers or editors about contractual matters. You could disastrously undermine negotiations your agent is having with them, eg your agent is negotiating hard for a $20,000 advance and you’ve just told your editor you’d be happy with $10,000. Bad move!

Tomorrow – understanding your advance.




Friday, October 21, 2011

The Truth About Publishing – 7

Lesson 6: Get advice – from professionals

Is my writing any good? My friends and family loved it, yet publishers keep rejecting my manuscripts and won’t say why. Or worse, they don’t respond at all. What’s the matter? Why won’t they tell me anything? What am I supposed to do now?

There are a number of reasons why publishers won’t tell you why they’ve rejected your manuscript. The main one: they don’t have the time to provide detailed analysis on the thousands of manuscripts that flood in each year. But also, a number of writers (clearly, suffering from a death wish) have threatened to sue publishers for giving candid advice about the quality of the manuscript, and it’s simply not worth the effort.

So, you need advice. But amateurs, no matter how well-meaning, cannot provide the kind of feedback you need to identify the flaws in your writing and fix them. Only professionals can. If you’re continually being rejected, seek them out. Look for people with experience in the genre you’re writing in. Suitable professionals include:
  • Experienced fiction editors. There are plenty of freelance editors around who have had experience in major publishing houses. To find them, Google “freelance editor fiction”. The state branches of the Australian Society of Editors (and its international equivalents) also have freelance editor registers.
  • Manuscript assessment services. An incomplete listing for Australia can be found here: http://austlitagentsassoc.com.au/contacts.html#editors. For other countries, Google the keywords. But beware, there are sharks in the water, so check their bona fides carefully.
  • The various state writers’ centres provide writing courses and events where you can meet professional writers and other writers like yourself, attend seminars, obtain advice and mentorships, and identify manuscript assessment services:
  1. ACT Writers Centre: www.actwriters.org.au
  2. New South Wales Writers’ Centre: www.nswwriterscentre.org.au
  3. Northern Territory Writers’ Centre: www.ntwriters.com.au
  4. Queensland Writers Centre: www.qwc.asn.au
  5. South Australian Writers’ Centre: www.sawc.org.au
  6. Victoria Writers’ Centre: www.vwc.org.au
  7. Western Australian Writers Centre: www.fawwa.iinet.net.au/wawc.htm
  • Writers’ groups. These can be useful, in some circumstances. They can also be damaging, depending on the people who are in them. Check them out and see if they’re for you.
  • Literary agents occasionally provide advice on a manuscript, though normally only to writers in their stable. Beware of any agent who offers to provide advice for a fee.
  • Published writers. Rarely, you might prevail on a published writer to take a look at the beginning of your manuscript, though realistically, the demands on writers these days are greater than ever and few can spare the time. I certainly can’t.

When a professional gives you advice on your manuscript, act on it. A high proportion of writers can’t or won’t act on the advice they’re given. This is great! It means they’ll never be published and it thins the herd for you, gentle reader, who will act on your professional advice to the letter.

My next post deals with what to do when you are offered a contract.